Discovery & IA
Goals, user journeys, sitemap, data model and integration map — with success metrics agreed before a line of code.
What's Included
Custom website development for teams that have outgrown templates
Templates are excellent until the day your business logic stops fitting inside them. Custom development means unique interactions that match your brand, fewer moving parts to break, and integrations shaped around how you actually work rather than what a plugin allows.
Every build carries performance budgets, code-splitting, image and CDN pipelines, and automated audits — plus security headers, auth rules and dependency monitoring from day one.
Related builds: e-commerce website design and WordPress website design .
Custom builds
Scope & Deliverables
What we build
Every deliverable is tested against real buyer journeys and engineered for maximum durability and ROI.
Marketing sites & landing systems: High-converting sites with reusable components, section builders, and A/B test-ready templates.
Headless CMS websites: Astro/Next.js front-ends wired to Sanity or Strapi, with an editor your content team can actually use and no framework lock-in.
Custom apps & dashboards: Admin tools, portals, and reporting dashboards with secure auth and role-based access.
Our Work Process
How a custom build runs
Architecture decided before code, so nothing gets rebuilt twice.
01
02
Design system & build
Component library, accessibility patterns, motion rules and performance budgets, then iterative build with staging previews.
03
QA, handover & launch
Cross-browser and device QA, Lighthouse targets, security checks, analytics wiring, admin training and a go-live checklist.
Execution Modules
The three-phase custom build
Fewer moving parts means fewer failures — and a codebase your team can maintain.
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Discovery & IA
Goals, user journeys, sitemap, data model, and integration map. We define success metrics and align design and dev before a line of code is written.
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Design System & Build
Component library, accessibility patterns, motion rules, and performance budgets — then iterative implementation with staging previews.
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QA, Handover & Launch
Cross-browser and device QA, Lighthouse targets, security checks, analytics wiring, admin training, and go-live checklist.
Modern Technology Stack & Infrastructure We Work In
AstroNext.js / ReactTypeScriptTailwind CSSNode.jsPostgreSQLPrismaSanityStrapiPlaywrightSentryGA4 + GTM
Answers
Custom development questions we get asked most
How much does custom website development cost in Nigeria?
Custom builds are quoted after discovery, once the data model and integrations are clear — because that is what actually drives effort. You get a fixed price before work starts, never an open-ended hourly arrangement.
Can you migrate my existing site to a custom stack?
Yes. We handle content migration, redirects, and data mapping. We protect SEO and set up GA4 and Search Console to maintain ranking continuity through the switch.
Do you integrate with payments, CRMs, or internal systems?
Absolutely. We regularly integrate Paystack, Flutterwave, Stripe, HubSpot, Zoho, and custom REST/GraphQL APIs.
How do you ensure performance and security?
Performance budgets, code-splitting, image and CDN pipelines, and automated audits. Security headers, auth rules, dependency checks, and monitoring from day one.
Will we be able to edit content easily?
Yes — we pair custom front-ends with a friendly CMS (Sanity, Strapi, or headless WordPress) and document workflows with Loom walkthroughs for your team.
Complementary Lanes
Services That Complement This
E-commerce Website Design
Online stores engineered for checkout completion — product structure, payments and speed that hold a buyer through to purchase.
e-commerce website designWordPress & CMS Design
WordPress builds your team can actually edit, without breaking layout or calling a developer for every change.
WordPress website designSEO Services
Technical, on-page and local SEO that moves you up the results your buyers actually search — then keeps you there.
SEO services in Lagos 5.0 on Google · 5 reviews
Retained by TravelCentrics, BeeCube, Benatured Geotechs, The Bermondsey Hotel and Set Prop'ly.
Start small, then add what's next
Start here Launch Sprint $299≈ ₦400,000 One focused page that explains what you do and gets enquiries. Live in 7–14 days. Then add Essential Care $79/mo≈ ₦105,000/mo Uptime monitoring, backups and security patches, so the site stays up. Then add Local Search Starter $150/mo≈ ₦200,000/mo Technical fixes and Google Business Profile work so nearby buyers find you.
Fixed prices, quoted before work starts. Not sure which fits? Run the free Website Grader first.
The Next Step
Got something a template can't do?
Tell us what the site or app needs to handle. We'll tell you honestly whether it needs custom development or whether something simpler will do the job.