Get your Google stack set up right — once

Conversion tracking wired correctly, so the numbers you make decisions on are the real ones. Most accounts we audit are quietly measuring the wrong thing.

What's Included

Analytics setup that measures what actually matters

Plenty of businesses have GA4 installed and still cannot answer which page produced last month's enquiries. Pageviews are easy; conversions are the part that gets misconfigured — events that never fire, duplicates that inflate numbers, and campaign tags that overwrite each other.

We configure the events that map to your funnel — form submissions, WhatsApp clicks, call clicks, scroll depth, and e-commerce events where relevant — then verify each one actually fires before handing over.

Essential groundwork for SEO services in Lagos and digital marketing services in Nigeria — without measurement there is no way to prove return.

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Analytics dashboard showing website traffic and conversion data
Measurement you can trust
Scope & Deliverables

What's delivered

Every deliverable is tested against real buyer journeys and engineered for maximum durability and ROI.

GA4: Property, data streams and key events (form_submit, call_click, whatsapp_click, purchase) configured to match your funnel.
Google Tag Manager: Container with organised folders, variables and triggers, clear naming conventions and a documented publish workflow.
Search Console: Verification, sitemaps, performance insight and ongoing monitoring for coverage, pages and enhancements.
UTMs & dashboard: UTM standards, a Looker Studio dashboard, and a quick-reference doc so the whole team stays aligned.
Our Work Process

How a tracking setup runs

Audit first — if what you have is clean, we leave it alone and fill the gaps.

01

Audit

We review what already exists. Events missing, misconfigured or double-firing get flagged; anything already correct stays as it is.

02

Implement

GA4, Tag Manager and Search Console configured, events built against your real funnel, and consent mode wired to your banner.

03

Verify & document

Every event tested live, a Looker Studio dashboard built, and a reference doc handed over so the team can maintain it.

Execution Modules

The four-phase measurement build

Set up once, properly, with documentation you can hand to the next person.

  1. Audit existing setup

    Check what is installed, what fires, and what silently does not. Working configuration is kept rather than rebuilt.

  2. Configure GA4 & GTM

    Property, streams, containers, variables and triggers — organised with naming conventions that still make sense in a year.

  3. Wire conversions & consent

    Events mapped to your funnel and consent mode configured so analytics respect the choices made in your cookie banner.

  4. Dashboard & handover

    Looker Studio dashboard covering traffic sources, conversions and top pages, plus a quick-reference guide for the team.

Modern Technology Stack & Infrastructure We Work In

GA4Google Tag ManagerSearch ConsoleLooker StudioConsent Mode v2Meta PixelUTM standards

Answers

Analytics questions we get asked most

How much does GA4 and Tag Manager setup cost?

It is a fixed-price one-off project, quoted after a short audit — because the effort depends entirely on how much of your existing setup is salvageable.

We already have GA4 — does it need to be redone?

Not necessarily. We audit what you have first. If the events are missing, misconfigured, or firing incorrectly, we fix and verify each one. If it's clean, we leave it and add what's missing.

What events do you set up by default?

Form submissions, WhatsApp clicks, phone call clicks, scroll depth, outbound links, and any e-commerce events relevant to your funnel (add_to_cart, purchase, begin_checkout).

Do you handle consent mode for GDPR?

Yes. We configure Google Consent Mode v2 so GA4 respects user choices from your consent banner — analytics and advertising storage default to denied until a visitor accepts. We can also add a compliant banner if you don't have one.

Can you build the Looker Studio dashboard?

Yes — a clean, focused dashboard covering traffic sources, conversions, and top pages is included in the standard setup.

Complementary Lanes

Services That Complement This

SEO Services

Technical, on-page and local SEO that moves you up the results your buyers actually search — then keeps you there.

SEO services in Lagos

SEO Content Writing

Articles and landing copy written to rank and to sell — researched around real search demand, not filler word counts.

SEO content writing

Email Marketing

Welcome flows, nurture sequences and campaigns that turn a subscriber list into repeat revenue.

email marketing services
5.0 on Google · 5 reviews

Retained by TravelCentrics, BeeCube, Benatured Geotechs, The Bermondsey Hotel and Set Prop'ly.

Start small, then add what's next

Start here Local Search Starter $150/mo≈ ₦200,000/mo Technical fixes and Google Business Profile work so nearby buyers find you. Then add Launch Sprint $299≈ ₦400,000 One focused page that explains what you do and gets enquiries. Live in 7–14 days. Then add Starter Assistant $299≈ ₦400,000 An assistant that answers common questions and collects contact details, day or night.

Fixed prices, quoted before work starts. Not sure which fits? Run the free Website Grader first.

The Next Step

Do you trust the numbers you're reporting?

We'll audit your GA4 and Tag Manager setup and tell you which conversions are firing correctly, which are wrong, and which were never set up at all.

Talk to our team